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Twitter updates analytics platform, adds new features

Twitter has launched a new homepage for its analytics platform which gives a complete overview of your account’s activity and performance.

All of the older features remain, including the real-time breakdown of tweet activity along with the insights into your followers.

The new homepage feature allows you to see an overview of the last 28 days and of each month going back to September 2014.

It features information including:

  • how many times you have tweeted
  • your total impressions for the month and new stats for how many visits your profile has had
  • totals for the number of mentions and number of new followers
  • it also identifies top mentions and top tweets which are further broken down into top media and card tweets

The new analytics homepage is a great addition to the service, providing a snap shot of your Twitter activity which is perfect for sharing with other members of your team.

If you are new to the service, then take a look at our post with 5 top tips for getting started with Twitter analytics.

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Social Content Manager at Redberry Digital

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