Marriott run promotional campaigns throughout the year targeting weekend leisure travellers. Previously all campaigns were hosted within their main corporate site which, being the global website had some creative restrictions.
Marriott wanted to establish an online presence for their promotional campaigns which would boost engagement and conversions by providing a smooth and consistent experience from ad unit to landing page and across all devices.
We are pleased to have now delivered a number of these campaign pages for Marriott across Europe.
In each case we have created a bespoke, responsive landing page to deliver a more engaging user experience.
Although built as standalone landing pages, the sites are integrated with the main Marriott website booking process to ensure the creative approach delivers conversions.
In addition they are able to incorporate a number of rich media elements including videos, animations and social content feeds to showcase their extensive hotel portfolio.
The campaign landing pages provide an opportunity to increase user engagement by offering a single destination for all campaign specific activity including Facebook advertising, banner ads and e-mail marketing.
A short user journey and obvious calls to action provide a clear route to boost conversions, measured through heat mapping, user testing and click through rates.
The first phase of our latest campaign for Marriott has just launched – marriottweekends.co.uk is focused on the idea of ‘be your weekend self’ and is specifically aimed at raising awareness of the company’s UK properties among leisure travellers.