Our senior designer Peter Pickthall takes a look at how Adobe Edge Animate has replaced Flash as a hands on creative tool for animation.
The death of Flash as a way of creating and delivering animations, games and rich internet applications on the web has been heavily documented and exalted over the years, with people shifting to HTML5 as a preferred platform.
As a long term and advanced user of Flash for animating, my worry about this rapid shift wasn’t surrounding the technology used to distribute the outputted content, but that the tools available to create this new format content just weren’t available.
Now though, there is finally a tool that has enabled me to take that control back, Adobe Edge Animate.
[iframe src=”http://www.theboxtrolls.co.uk/assets/anims/wheels/wheels.html” width=”400″]
(© Universal Pictures International)
‘Wheels’ created for The Boxtrolls international website.
Google’s at it too
To keep Adobe on their toes, Google have entered the HTML5 animation arena with their own FREE tool, Google Web Designer. This is in beta at the moment and doesn’t have some of the vital animation features, that EA currently has (symbols being the most important one).
At this early stage it is unclear which direction Google are intending to take this tool – whether it will be predominantly for creating animated ad banners which will fit in nicely with their DoubleClick and AdMob advertising distribution network, or whether they want to develop it into an advanced web animation tool that will directly compete with EA.
While these tools are still in their infant stages, they offer enough for me to get excited about animation on the web again, and I am very much looking forward to see they grow and develop over the coming months and years.
Adobe Edge Animate – https://creative.adobe.com/products/animate
Google Web Designer Beta – http://www.google.co.uk/webdesigner/
DoubleClick – http://www.google.com/doubleclick/studio/homepage/
AdMob – http://www.google.co.uk/ads/admob/